Our Three Step Process
Our Three Step Process
The Development of the Sobro Smart Side Table: Expanding Innovation for Sobro Company
Our Three Step Process
The Development of the Sobro Smart Side Table: Expanding Innovation for Sobro Company
Ragnar Söderberg and his friends, following the success of the Sobro Coffee Table, partnered again with NorthnStar to develop the Sobro Smart Side Table. Designed for modern living, this innovative piece features a built-in cooling drawer, wireless charging, smart lighting, and sleep-enhancing technology. With this second collaboration, Sobro Company expanded its product line and solidified its leadership in smart furniture.
Introduction: Building on the Legacy of Smart Furniture
Following the success of the Sobro Coffee Table, Ragnar Söderberg and his friends envisioned a companion piece that would bring the same level of technological innovation and style into more intimate living spaces. Their goal was to create a side table that enhanced modern living through smart features while maintaining a sleek and functional design.
For this ambitious project, Sobro once again partnered with NorthnStar to develop the Sobro Smart Side Table, a second groundbreaking product in their portfolio. This collaboration has not only delivered a revolutionary product but also solidified Sobro’s reputation as a leader in the smart furniture industry.
Challenges: Innovating a Smaller Form Factor
Designing the Sobro Smart Side Table required tackling new challenges to match the success of the coffee table while addressing the unique needs of a smaller and more versatile furniture piece:
Compact Design: Integrating advanced technology into a smaller form factor without sacrificing performance or usability.
Enhanced Features: Expanding functionality to include sleep and bedroom-focused features like charging stations, lighting, and smart alarms.
Aesthetic Appeal: Designing a product that complements various decor styles while maintaining Sobro's signature modern look.
User-Centric Design: Ensuring intuitive operation for a wide range of users while incorporating advanced smart features.
Process: From Concept to Innovation
Discovery and Ideation
NorthnStar’s Discovery Lab worked closely with Sobro to research the needs of bedroom and living room environments. Surveys and interviews highlighted the demand for smart furniture that combines convenience, style, and functionality for smaller spaces.
From this research, the Sobro Smart Side Table was conceptualized as a multi-functional piece, featuring integrated charging, cooling, lighting, and even sleep-enhancing features.
Engineering and Design
NorthnStar’s Design Lab developed a compact yet powerful side table with the following key features:
Built-in Cooling Drawer: A mini-fridge drawer to keep drinks and snacks within arm’s reach.
Wireless Charging: Qi-enabled charging pads on the surface to charge phones and smart devices effortlessly.
Smart Lighting: Integrated LED lighting with customizable colors to serve as a nightlight or mood enhancer.
Bluetooth Speakers: High-quality speakers for seamless music playback.
Sleep Features: A smart alarm and white noise generator to promote better sleep.
Prototyping and Testing
Multiple prototypes of the side table were created to test the integration of its features. NorthnStar ensured that the cooling system, lighting, and sound features worked seamlessly without compromising the compact design. Iterative feedback from testing improved both the functionality and user experience.
Market Strategy and Launch
The Sobro Smart Side Table was introduced through a carefully crafted Crowdfunding campaigns. NorthnStar’s marketing team positioned the product as the ultimate smart furniture piece for bedrooms and smaller living spaces. The campaign emphasized its innovative features and versatility, capturing the attention of tech-savvy and design-conscious consumers.
Conclusion: Strengthening a Vision for Smart Living
The development of the Sobro Smart Side Table represents the continued success of the partnership between Sobro and NorthnStar. Together, they have created another revolutionary product that seamlessly integrates technology into everyday living.
This collaboration has not only expanded Sobro’s product line but also further established the company as a pioneer in the smart furniture market. The Sobro Smart Side Table is a testament to what can be achieved when vision meets expertise, redefining modern living one piece of furniture at a time.
Client Testimonial:
"The Sobro Smart Side Table is a perfect example of what we can achieve with NorthnStar. Their expertise helped us take our vision to the next level, creating a product that truly enhances modern living. We’re excited to continue building our brand together."
– Ragnar Söderberg, Co-Founder of Sobro Company
Introduction: Building on the Legacy of Smart Furniture
Following the success of the Sobro Coffee Table, Ragnar Söderberg and his friends envisioned a companion piece that would bring the same level of technological innovation and style into more intimate living spaces. Their goal was to create a side table that enhanced modern living through smart features while maintaining a sleek and functional design.
For this ambitious project, Sobro once again partnered with NorthnStar to develop the Sobro Smart Side Table, a second groundbreaking product in their portfolio. This collaboration has not only delivered a revolutionary product but also solidified Sobro’s reputation as a leader in the smart furniture industry.
Challenges: Innovating a Smaller Form Factor
Designing the Sobro Smart Side Table required tackling new challenges to match the success of the coffee table while addressing the unique needs of a smaller and more versatile furniture piece:
Compact Design: Integrating advanced technology into a smaller form factor without sacrificing performance or usability.
Enhanced Features: Expanding functionality to include sleep and bedroom-focused features like charging stations, lighting, and smart alarms.
Aesthetic Appeal: Designing a product that complements various decor styles while maintaining Sobro's signature modern look.
User-Centric Design: Ensuring intuitive operation for a wide range of users while incorporating advanced smart features.
Process: From Concept to Innovation
Discovery and Ideation
NorthnStar’s Discovery Lab worked closely with Sobro to research the needs of bedroom and living room environments. Surveys and interviews highlighted the demand for smart furniture that combines convenience, style, and functionality for smaller spaces.
From this research, the Sobro Smart Side Table was conceptualized as a multi-functional piece, featuring integrated charging, cooling, lighting, and even sleep-enhancing features.
Engineering and Design
NorthnStar’s Design Lab developed a compact yet powerful side table with the following key features:
Built-in Cooling Drawer: A mini-fridge drawer to keep drinks and snacks within arm’s reach.
Wireless Charging: Qi-enabled charging pads on the surface to charge phones and smart devices effortlessly.
Smart Lighting: Integrated LED lighting with customizable colors to serve as a nightlight or mood enhancer.
Bluetooth Speakers: High-quality speakers for seamless music playback.
Sleep Features: A smart alarm and white noise generator to promote better sleep.
Prototyping and Testing
Multiple prototypes of the side table were created to test the integration of its features. NorthnStar ensured that the cooling system, lighting, and sound features worked seamlessly without compromising the compact design. Iterative feedback from testing improved both the functionality and user experience.
Market Strategy and Launch
The Sobro Smart Side Table was introduced through a carefully crafted Crowdfunding campaigns. NorthnStar’s marketing team positioned the product as the ultimate smart furniture piece for bedrooms and smaller living spaces. The campaign emphasized its innovative features and versatility, capturing the attention of tech-savvy and design-conscious consumers.
Conclusion: Strengthening a Vision for Smart Living
The development of the Sobro Smart Side Table represents the continued success of the partnership between Sobro and NorthnStar. Together, they have created another revolutionary product that seamlessly integrates technology into everyday living.
This collaboration has not only expanded Sobro’s product line but also further established the company as a pioneer in the smart furniture market. The Sobro Smart Side Table is a testament to what can be achieved when vision meets expertise, redefining modern living one piece of furniture at a time.
Client Testimonial:
"The Sobro Smart Side Table is a perfect example of what we can achieve with NorthnStar. Their expertise helped us take our vision to the next level, creating a product that truly enhances modern living. We’re excited to continue building our brand together."
– Ragnar Söderberg, Co-Founder of Sobro Company
Ragnar Söderberg and his friends, following the success of the Sobro Coffee Table, partnered again with NorthnStar to develop the Sobro Smart Side Table. Designed for modern living, this innovative piece features a built-in cooling drawer, wireless charging, smart lighting, and sleep-enhancing technology. With this second collaboration, Sobro Company expanded its product line and solidified its leadership in smart furniture.
Introduction: Building on the Legacy of Smart Furniture
Following the success of the Sobro Coffee Table, Ragnar Söderberg and his friends envisioned a companion piece that would bring the same level of technological innovation and style into more intimate living spaces. Their goal was to create a side table that enhanced modern living through smart features while maintaining a sleek and functional design.
For this ambitious project, Sobro once again partnered with NorthnStar to develop the Sobro Smart Side Table, a second groundbreaking product in their portfolio. This collaboration has not only delivered a revolutionary product but also solidified Sobro’s reputation as a leader in the smart furniture industry.
Challenges: Innovating a Smaller Form Factor
Designing the Sobro Smart Side Table required tackling new challenges to match the success of the coffee table while addressing the unique needs of a smaller and more versatile furniture piece:
Compact Design: Integrating advanced technology into a smaller form factor without sacrificing performance or usability.
Enhanced Features: Expanding functionality to include sleep and bedroom-focused features like charging stations, lighting, and smart alarms.
Aesthetic Appeal: Designing a product that complements various decor styles while maintaining Sobro's signature modern look.
User-Centric Design: Ensuring intuitive operation for a wide range of users while incorporating advanced smart features.
Process: From Concept to Innovation
Discovery and Ideation
NorthnStar’s Discovery Lab worked closely with Sobro to research the needs of bedroom and living room environments. Surveys and interviews highlighted the demand for smart furniture that combines convenience, style, and functionality for smaller spaces.
From this research, the Sobro Smart Side Table was conceptualized as a multi-functional piece, featuring integrated charging, cooling, lighting, and even sleep-enhancing features.
Engineering and Design
NorthnStar’s Design Lab developed a compact yet powerful side table with the following key features:
Built-in Cooling Drawer: A mini-fridge drawer to keep drinks and snacks within arm’s reach.
Wireless Charging: Qi-enabled charging pads on the surface to charge phones and smart devices effortlessly.
Smart Lighting: Integrated LED lighting with customizable colors to serve as a nightlight or mood enhancer.
Bluetooth Speakers: High-quality speakers for seamless music playback.
Sleep Features: A smart alarm and white noise generator to promote better sleep.
Prototyping and Testing
Multiple prototypes of the side table were created to test the integration of its features. NorthnStar ensured that the cooling system, lighting, and sound features worked seamlessly without compromising the compact design. Iterative feedback from testing improved both the functionality and user experience.
Market Strategy and Launch
The Sobro Smart Side Table was introduced through a carefully crafted Crowdfunding campaigns. NorthnStar’s marketing team positioned the product as the ultimate smart furniture piece for bedrooms and smaller living spaces. The campaign emphasized its innovative features and versatility, capturing the attention of tech-savvy and design-conscious consumers.
Conclusion: Strengthening a Vision for Smart Living
The development of the Sobro Smart Side Table represents the continued success of the partnership between Sobro and NorthnStar. Together, they have created another revolutionary product that seamlessly integrates technology into everyday living.
This collaboration has not only expanded Sobro’s product line but also further established the company as a pioneer in the smart furniture market. The Sobro Smart Side Table is a testament to what can be achieved when vision meets expertise, redefining modern living one piece of furniture at a time.
Client Testimonial:
"The Sobro Smart Side Table is a perfect example of what we can achieve with NorthnStar. Their expertise helped us take our vision to the next level, creating a product that truly enhances modern living. We’re excited to continue building our brand together."
– Ragnar Söderberg, Co-Founder of Sobro Company
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations